Manchester, UK: Gaming and esports organisation, Horizon Union (Horizon), has announced an exclusive partnership with meal replacement brand, CTRL™.
The deal, which is CTRL™’s first major European partnership, will see the brand become the official meal replacement and functional food brand partner of Horizon.
The collaboration comes as Horizon looks to promote healthy eating in the gaming industry, with the organisation encouraging its creator team to utilise CTRL™ as a means of balancing gaming and a healthy lifestyle.
Over the next year, Horizon and CTRL™ will work collaboratively on content across influencer ambassadors and esports team activations, with an aim to attract audiences across the UK, Europe and the US.
Commenting on its partnership with CTRL™, Will Mollett, Co-Founder and Talent and Partnerships Lead at Horizon Union, said: “We’re relishing the opportunity to partner with the rapidly growing start-up, CTRL™. As an organisation, we want to ensure the health of gamers is of paramount importance. It is undoubtedly exciting to join forces with CTRL™ and aid them in delivering on this objective to Horizon’s audience and the wider community.”
Coined as a functional foods brand developed for the everyday human with a mission of healthier in mind, CTRL™ was founded in 2019 by serial entrepreneur and former professional gamer Skyler Johnson and Major League Gaming co-founder Sundance DiGiovanni, as well as Rick Ross, Scump, LOUDgg, FaZe Clan, STPeach and JimmyHere.
Skyler Johnson, Co-Founder of CTRL™, said: “Global expansion has always been one of the next steps in CTRL™’s evolution as a business and with Horizon, we’re given the chance to push forward a bit faster than originally planned.
“This partnership with Horizon allows us to stay honest to our brand mission in helping raise gamer health awareness, while building rapport to the audience outside of our gaming industry.”
For more information on CTRL™, visit: https://drinkctrl.com/