Manchester, UK, Tuesday 4th April: Creator-first esports organisation, Horizon Union [Horizon] today announces a new partnership with Sorare, the global sports entertainment company. The partnership will connect Horizon’s effective and diverse roster of FIFA and football creators - as well as the organisation’s FIFA esports offering - with Sorare to place the innovative fantasy sports game in front of global gaming audiences.
Over the coming months, Horizon will work closely with a wide-section of their FIFA influencer ambassadors to deliver bespoke digital content for Sorare as well as an in-game league and in-person football game activations across Horizon and its ambassador channels. Players participating in the private in-game league will have a chance to win limited additional cards and Premier League tickets.
Taking an always-on integrated approach amplified with key activations, the partnership will highlight the innovative and fun nature of Sorare’s fantasy game, building awareness, engagement and affinity with key football gaming communities in the United Kingdom.
Founded in 2017, Horizon has built a diverse and inclusive roster of over 45 creators who develop and deliver high-quality content via an always-on strategy alongside their esports offering. Born creator-first, the organisation operates on the core principle to support creators’ long-term aspirations while cultivating authentic international influence for brands and partners around the world.
Deeply-rooted within the FIFA ecosystem, Horizon continues to go from strength-to-strength with their entry into competitive FIFA through Shawrey, and high-profile creators Angry Ginge and Haber.
Speaking of the partnership, Co-Founder Will Mollett commented “We have seen Sorare skyrocket in the fantasy sports space, creating new and engaging experiences for fans from announcing Messi as an ambassador to partnering with the Premier League. We and our creators are thrilled to partner with Sorare to bring their unique football fan experience to gaming audiences together”
With more than 3 million users worldwide, Sorare is one of the world’s most popular online sports games. Launched in 2018, the platform leverages the power of blockchain technology to allow sports fans to collect and trade player cards from the world’s top leagues and compete in an exciting fantasy sports game for prizes. Sorare has partnered with over 300 sports organisations including the Premier League, La Liga and the NBA and counts athletes Lionel Messi, Zinedine Zidane, Rio Ferdinand, Serena Williams, and Antonie Griezmann among its investors, ambassadors, and advisors.
Nicolas Julia, CEO and co-founder of Sorare, added: “Creators and esports athletes form the backbone of the modern gaming community, serving as ambassadors and idols for millions of players worldwide.
At Sorare, we’re always looking to engage with gaming’s most respected and enthusiastic creators to help us achieve our goal of becoming the next sports entertainment giant, and have found a fantastic partner in Horizon - who have one of the most impressive rosters in the industry. Their ability to deliver high quality, authentic sports gaming content for players is second to none, and we are thrilled to be working with Horizon and their creators moving forward.”
The Horizon Union and Sorare partnership officially launches from April 2023.
To join the Horizon League please visit https://sorare.pxf.io/Horizon